Tuesday, 14 October 2014

Digital Marketing with EPiServer

Digital Marketing is the fastest growing marketing over the last decade. For any business development or to improve the branding standards digital marketing is must. But coming days marketing should be able move quickly and easily.With the support  of EPiServer  you can improve your marketing  standards in various aspects. This system helps to advertise and measure the quality of the content across all the possible channels. Which alerts you to make a quick change and helps always to put you ahead before your competitors.

Optimize SEO Friendly Landing page by your own:-

With the help of EPiServer you can optimize a Mobile friendly Landing page . The editor helps to customize the landing page in design that you want. While setting up a campaign you can use the options of other website by just dragging in to your landing page.
·         As per our need we are able to drag and drop the content, Buttons or forms to customize our own design.
·         With the help of A/B testing feature you could measure which landing page is driving conversions.

Receive real time SEO Advice for your pages:
There are two exclusive SEO features included
1.       Text Analysis
2.       Keyword Tool

Text Analysis :-
The text entered in the EPiServer will be analyzed by the text analysis and advices the recommendation to be done to make it 100% SEO Friendly

Keyword Tool:-
The keyword tool analysis feature show us correlated words, Search Volume and competition in Google Search metrics

Share Your Content in Major Social Networking Sites :
With the help of EPiServer we could share our site updates in Top social networking sites likes
·         Facebook
·         Twitter
·         Linked In
·         Google Plus
We can share the updates of the sites immediately or schedule for later.EPiServer 7 CMS helps to track the social engagement from time to time and able to track re-tweets, comments and clicks. You could also connect your social media engagement with Google analytic s and configure your EPiServer dashboard to show social ROI.
This software is a unique solution for E-commerce.This It includes all the following feature like
·         Content Marketing
·         Mobile First
·         Merchandising
·         Global E-commerce
·         B2B Commerce
·         Agile Deployment
As a Digital Marketer Point of view the software helps to reduces the difficulty of marketing .  The inbuilt features like Email & Marketing automation, Self optimizing landing pages and personalization manger added more value to this software.

Article by Ray Business Technologies

About Ray Business Technologies:

Ray Business Technologies Pvt Ltd, www.raybiztech.com , is a global Information Technology (IT) Services and Solutions company. Raybiztech offers comprehensive end-to-end IT Services for Business Application Development & Maintenance, Enterprise Solutions, Testing & Quality Assurance, Embedded Systems, Cloud Computing and IT Infrastructure Management to organizations in the Banking & Financial Services, Insurance & Healthcare, Life Sciences, Manufacturing, Retail, Distribution & Logistics, Media & Entertainment, Leisure & Travel, Communication, Energy & Utilities, Federal Government 

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